The Broughton Arms - Balterley

Breathtaking Restaurant Interior Design: The Broughton Arms, Balterley

The transformation of the Broughton Arms demonstrates how thoughtful hospitality design can breathe new life into a much-loved local landmark while strengthening its connection to the community it serves. Working alongside Paragon Group, PM Lally, and Tarpey Woodfine Architects, we reimagined the historic 18th-century pub as a contemporary destination that balances heritage, hospitality, and commercial performance.

​

Guided by our philosophy of people, place, flow, and business, the design carefully preserves the character of the original building while creating a modern environment that responds to the expectations of today's guests. The restored historic frontage continues to define the pub's identity, maintaining its presence within the local landscape, while a significant rear extension introduces a new chapter that complements rather than competes with its heritage.

At the heart of the venue is a striking 360-degree bar that acts as both a social hub and a transition point between the old and new areas of the building. This central feature improves guest circulation, enhances operational efficiency, and creates a natural focal point that encourages interaction and engagement throughout the space.

The customer journey was carefully considered to provide a variety of experiences, from casual drinks and relaxed dining to larger celebrations and private events. Open sightlines connect guests with the surrounding landscaped gardens and outdoor terraces, reinforcing a sense of openness and connection to the setting. The 120-cover dining space offers flexibility and comfort, while a semi-private dining area provides adaptable space for groups, celebrations, and business gatherings.

Throughout the design, distinctive features create memorable moments that strengthen the venue's identity. Bespoke tunnel booths offer intimate dining experiences, while two sculptural magnolia trees stretch beneath a large glazed skylight, creating a dramatic focal point and bringing a sense of nature into the heart of the restaurant. In the private dining space, rotating timber fins allow guests to control levels of privacy, balancing openness and enclosure depending on the occasion.

While much of the venue has been transformed, retaining the soul of the original pub was equally important. Original beams were restored and celebrated, bay windows were reimagined with inviting window seating, and comfortable lounge areas with log burners create warm, welcoming spaces that encourage guests to relax and stay longer.

Attention to detail extends throughout the venue, from the luxurious washroom facilities to the carefully curated palette of rich purples, blush tones, and soft greens. Materials, finishes, and artwork were selected to create a cohesive environment that feels both contemporary and timeless, enhancing the overall customer experience.

The Broughton Arms showcases how a well-considered design can successfully bring together heritage, operational efficiency, and guest experience. By creating clear flow, memorable destinations within the space, and a strong connection to its historic setting, the project has transformed a tired local landmark into a thriving hospitality venue that supports both the needs of its customers and the long-term success of the business.