Because we understand people, place and business, we create spaces where everything flows.

We create hospitality, leisure and commercial environments that feel effortless because they're deeply understood.

By understanding people, place and business, we design spaces that work better, feel better and perform better.

Spaces work better when everything flows.

Great spaces don't happen by accident.

They happen when every part of an environment works together.

The building. The operation. The customer journey. The people who use it every day.

That's why we start with understanding.

What we understand

People. Place. Business

People - How guests behave, move and experience space.

Place - The realities, constraints and opportunities within the environment.

Business - The operational and commercial goals that drive success.

The Connection - Becuase the best spaces are not designed in parts, they're designed as a whole.

The Value of Understanding

When everything is understood, everything flows.

People Flow
Guests move naturally.

Operational Flow
Teams work efficiently.

Spatial Flow
Spaces feel intuitive.

Customer Flow
Experiences improve.

Business Flow
Performance follows.

Our Approach

Understand First

Every space has a story. We uncover what exists today, what's preventing flow and where the opportunities lie.

Make Sense

We bring together commercial, operational, technical and creative thinking to create solutions that make sense in the real world.

Create Flow

The result is an environment where people, operations and business objectives work together naturally.

Why imd?

Experience creates instinct.

Years of designing and delivering commercial environments have given us an instinct for what works.

We see the connections between people, operations and space that others often miss.

Design Instinct.

Business Instinct.

Human Instinct.

People

Spaces that feel better, work better and perform better.

That's the result of understanding people, place and business as one connected system

Lets Talk

"We have had the pleasure of working with imd for over 15 years, during which time they have played a pivotal role in shaping the look, feel, and success of our venues across the Parogon Group. From early projects such as The Wayfarer through to the development of our Willow concept, their expertise in interior design has consistently brought our vision to life in a way that elevates both the guest experience and our brand identity. They have an exceptional ability to understand not just how a space should look, but how it should feel and function—creating environments that are both commercially successful and genuinely memorable.
Their creativity, attention to detail, and deep understanding of the hospitality sector have been instrumental in supporting our growth. Each project has been thoughtfully delivered, helping us to evolve our concepts while maintaining a strong and recognisable identity across our portfolio.
They are more than just a design partner—they are a trusted extension of our team. Their contribution has been integral to the journey of the Parogon Group, and we look forward to continuing to work together as we grow further."

Phil Sharp - Parogon Group

Services

Site Surveys

Full site surveys and computer drawn Autocad plans, elevations and details.

Interior Design

Planning Permission

Obtaining planning permission,

Listed building approval, Building control approval, Licensing, Consent to display advertisements, and other permissions.

Detailed Specifications

Contract Drawings

Providing contract drawings and documents to obtain competitive builders tenders.

Project Management

Interior design including montage boards, 3D visuals in Sketch-up and colour schemes

Detailed specifications and obtaining competitive quotes and tenders for all projects including interior fixtures and fittings.

Project management from inception through to practical completion and handover, including regular site meetings.

Principal Designer Role

Principal designer role, (CDM) Health & Safety

View All Services

Some of Our Valued Clients

T: 01254 696989 e:info@imdandassociates.co.uk

Because we understand people, place and business, we create spaces where everything flows.

Great spaces don't happen by accident.

The Value of Understanding

When everything is understood, everything flows.

Our Approach

Understand First

Make Sense

Create Flow

Why imd?

Experience creates instinct.

Spaces that feel better, work better and perform better.

Phil Sharp - Parogon Group

Services

Interior Design

Detailed Specifications

Project Management

Principal Designer Role

Some of Our Valued Clients

Lets talk

T: 01254 696989 e:info@imdandassociates.co.uk

Because we understand people, place and business, we create spaces where everything flows.

Great spaces don't happen by accident.

The Value of Understanding​

When everything is understood, everything flows.​

​

Our Approach

Understand First

Make Sense

Create Flow

Why imd?

Experience creates instinct.

Spaces that feel better, work better and perform better.

​

Phil Sharp - Parogon Group

Services

Interior Design

Detailed Specifications

Project Management

Principal Designer Role

Some of Our Valued Clients

Lets talk

The Value of Understanding

When everything is understood, everything flows.